Client Stories / NORDEN
NORDEN Legacy IMOS Case Study


About
DS NORDEN A/S, an independent shipping company incorporated in Denmark, was founded and listed in 1871, making it one of the world’s globally operating listed shipping companies. NORDEN operates both dry bulk and product tanker vessels: 210 vessels in total with 35 vessels on order.
Company Type
Vessel Owner-Operator
Industry
Dry Bulk
Products Used
The Challenge
Managing a large, global fleet required an integrated, scalable commercial system.
The Solution
Migrated to IMOS to unify workflows and support growth
Key Results
- Greater efficiency
- Improved data use
- Strong foundation for long-term growth
NORDEN selects Veson Nautical’s Legacy IMOS
Veson Nautical, the premier provider of maritime commercial management and trading software solutions, today announced that Dampskibsselskabet NORDEN A/S (NASDAQ OMX Copenhagen A/S: DNORD), has purchased Veson Nautical’s Integrated Maritime Operations System (IMOS). Veson Nautical’s IMOS software will now manage chartering, operations, and voyage accounting related functions for NORDEN’s modern fleet of 210 dry cargo and product tanker vessels.
“We selected Veson Nautical because IMOS met our expectations for a flexible shipping system that fits well into our business processes,” remarked Sture Freudenreich, Director / Head of IT at NORDEN. “IMOS’ capabilities to help with the workflow across the different departments will definitely make the organization more efficient. It was important to us that the technology will seamlessly integrate with our other IT systems. In addition, Veson fulfilled our requirements for an innovative and customer orientated company.”
NORDEN A/S, an independent shipping company incorporated in Denmark, was founded and listed in 1871, making it one of the world’s globally operating listed shipping companies. NORDEN operates both dry bulk and product tanker vessels: 210 vessels in total with 35 vessels on order. The company is headquartered in Hellerup (Denmark) with additional offices in Singapore, Shanghai, China, Annapolis, MD, USA, Rio de Janeiro, Brazil and Mumbai, India. NORDEN employs nearly 300 office staff and about 800 people work on the company’s owned vessels.
“We selected Veson Nautical because IMOS met our expectations for a flexible shipping system that fits well into our business processes.”
Sture Freudenreich, Director of IT, DS NORDEN A/S
Veson Nautical’s IMOS software will also now manage chartering, operations, etc. in Norient Product Pool ApS, one of the world’s leading product tanker pools. Norient Product Pool is owned 50/50 by the founding partners; NORDEN and Interorient Navigation Company Ltd. of Cyprus. Operated from its head office in Denmark and its offices in Singapore, USA and Cyprus, Norient Product Pool manages approx. 75 product tankers.
“NORDEN is a highly respected company worldwide for its business practices and vision as well as its modern and competitive fleet. We are honored to work with NORDEN’s business and IT teams to help them continue to succeed in the commercial maritime market and take their systems to the next level,” said John Veson, President, Veson Nautical.
DS NORDEN A/S Migrates to the Veson IMOS Platform
In February 2018, NORDEN expanded its relationship with Veson Nautical, migrating to Veson’s cloud solution, the Veson IMOS Platform, in an effort to digitally transform their business. NORDEN views the Veson IMOS Platform as a crucial component of their aggressive near-term growth initiative and long-term competitive strategy.
“NORDEN will in the coming years significantly increase its business activity,” said Martin Badsted, CFO of NORDEN. “To support the growth and build further competitive edges in our usage of data, we looked for an agile, scalable, and user-friendly system with a proven reliability. We found this at Veson, and based on our long and comprehensive experience with IMOS, we are looking forward to even better performance and new features to support our efforts to enable smarter global trade.”
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