InterActive Guide
Maritime shipping solutions for compounding complexity
Explore market volatility challenges and see the Veson platform in action.
- Introduction
- Navigating changes
- Defining “decision advantage”
- Volatility scenarios
- Solution demos
The new pace of commerce
The maritime shipping industry has weathered centuries of disruption—wars, sanctions, extreme weather, environmental rules, shifting commodities, and evolving technologies. Each time, it adapted.
But today’s change is different. Rapid technological advances and volatile global markets have created a new pace of commerce. It’s fast-moving, constant, and compounding.
More than 68% of logistics decision-makers now rank trade policy instability—including new tariffs, retaliatory duties, and regional trade bloc conflicts—as their top concern for global operations.
Source: The Logistic News Survey, March 2025
For maritime businesses, this can feel overwhelming. Yet within this disruption lies opportunity: the chance to build a decision infrastructure that enables agility, no matter what comes next.
Scroll down to explore real-world scenarios and see how Veson’s platform equips you to navigate change.
Navigating changes, big and small
Change in the Industry
1700s
Merchant ships connect colonial outposts and lay the foundation for global trade.
1800s
The advent of steamships shortens transit times and revolutionizes trade.
1900s
World wars strain fleets and supply chains.
New standards emerge to shape vessel and safety standards.
1950s
Bulk carriers dominate post-war commerce.
Reconstruction drives demand.
1960s
Early experiments with containerization begin reshaping port operations and cargo handling.
1973
The oil crisis brings skyrocketing fuel prices that trigger route changes, slow steaming, and new vessel designs.
1980s
Containerization goes mainstream and supply chains globalize.
1990s
Flagging and crewing pressures increase amid globalization.
2000s
Terrorism and security mandates reshape port access and documentation requirements.
2010s
Trade wars and sulfur caps demand operational agility.
2020
COVID-19 and other geopolitical factors test resilience.
2023
IMO sets ambitious targets for net-zero emissions by 2050.
2024
EU ETS emissions regulations extend to maritime transport.
2025
FuelEU for maritime sets restrictions on GHG intensity for vessels in the EU.
2025
Evolving technology and AI reshape the way maritime organizations operate.
Change in the voyage
A charterer fixes a voyage based on forecasted profitability, but a preferred cargo becomes unavailable due to a last-minute cancellation.
New FuelEU carbon price guidance is released mid-planning, requiring recalculations.
A tropical storm surfaces near the destination port, increasing congestion and extending wait times.
Port tariff and surcharge changes introduce new costs.
A compliance reporting discrepancy emerges and must be corrected in real-time.
The vessel faces unexpected congestion and reroutes to an alternate port.
Laytime claim arises from extended wait times.
Five principles for your decision advantage
Success in today’s volatile commercial maritime landscape means positioning your organization for adaptability and resilience. These five principles can establish a decision-making infrastructure and help you create a unique decision advantage in any circumstances.
Understanding the impact when your world changes
Change is the only constant in maritime trade. Success depends on your ability to recognize disruption early and recalibrate fast for the best possible outcome. From macro changes that impact your marketing strategy to micro changes that impact your voyage operations, a scalable decision infrastructure will help you isolate the changes, quantify their impacts, and respond rapidly in a way that benefits your business.
Embrace the opportunity in volatility
Where there is risk, there is also opportunity. Success means taking advantage of risks and fluctuations in a way that less prepared and less data-driven counterparties cannot. By establishing the right controls and capabilities around your commercial and operational footprint, your organization can better discern patterns, move quickly, and act decisively to outperform your competitors in times of market turbulence.
Win with the best, most actionable maritime commercial data
Each shipping decision is an intersection of different informational inputs—from the business and from the market at large. Success requires decision-makers to bring instant context to decisions where and when they are naturally made in the voyage workflow, with high-quality, validated data at the point of decision-making. It is not just validated data, but contextual data, that enables a true decision-making infrastructure.
Elevate human performance and decisions with AI
The sheer volume of market signals available today far exceeds what any human can reasonably process. Success means augmenting top performers with AI-driven insights and automation tools that enable them to focus and maximize their efforts. AI has the power to speed up complex decisions, surface the right information at the right time, and free more time for what machines can’t do: building trust, navigating negotiations, and strengthening relationships.
Harness the ecosystem to orchestrate contract execution
Contracts are executed with a multitude of counterparties, each with their own information, systems, and stakeholders. Success requires you to bring the power and scale of that ecosystem under your control. That means decisively cutting through the noise to share the most relevant information in the most efficient way.
Real world volatility and how Veson can help
When aligned with the principles above, each disruption you face becomes not just a risk, but also an opportunity. Let’s look at some real-world scenarios and how Veson’s decision infrastructure for maritime trade empowers maritime organizations to transform them into a unique decision advantage.
The challenge
A new emissions policy reshapes voyage economics.
An emerging regional emissions regulation introduces a new carbon cost mid-year, requiring charterers and operators to recalculate breakevens and compare cost-adjusted routes and vessels.
How Veson helps:
Veson integrates decarbonization data directly into voyage planning workflows so teams can:
- Evaluate carbon-adjusted profitability
- Compare vessel and route options based on emissions exposure
- Model and account for cost impacts of regulations like EU ETS and FuelEU
The challenge
Sudden port disruption threatens voyage margins mid-fixture.
A port strike, storm, or unexpected cost occurs, creating margin risk and operational uncertainty.
How Veson helps:
Veson provides the real-time insight needed to remain ahead of operational risk, with tools that allow you to:
- Monitor congestion in real time
- Dynamically recalculate voyage metrics
- Automate tasks and notify team members rapidly
The challenge
High claims volume strains team capacity.
A spike in laytime claims coincides with reduced staff availability, slowing resolution and risking financial loss.
How Veson helps:
Claims CoCaptain streamlines and automates the claims process, so teams can:
- Automatically confirm timelines and generate claims documentation
- Increase financial visibility to negotiate and resolve claims efficiently
- Validate SOFs with integrated AIS data
The challenge
Fragmented market signals delay a key chartering decision.
Brokers and internal systems surface conflicting specifications and options, making it difficult to confidently act on cargo opportunities.
How Veson helps:
Veson brings new clarity to chartering teams, allowing them to:
- Integrate internal and market data to rapidly surface the best opportunities
- Validate voyage inputs quickly and confidently
- Collaborate seamlessly and in context to act more decisively
The challenge
Revenue recognition rules shift due to tax or legal changes.
A new cross-border tax regime or JV structure requires accounting and finance to adapt fast—without disrupting voyage execution.
How Veson helps:
Veson empowers teams to comply confidently, with built-in tools to:
- Support intercompany revenue sharing
- Enable voyage mirroring across entities
- Ensure continuity of commercial workflows for smooth revenue recognition
Ready to see more?
Fill out the form to access demos of the solutions above and discover how you can navigate change with Veson.